Authentic, new online presence for Ladislav Černý
is based on culture, processes and technology. Many artists are convincing with their independent works and strong personalities. However, when it comes to digital communication and transformation, the importance of which has now been recognized by almost all traditional art market participants (The Art Basel UBS Art Market Report 21), great opportunities are being missed. The focus here is on digital mass products and campaigns without having developed long-term, sustainable and authentic positioning strategies beforehand.
