Digital transformation for artists
is based on culture, processes and technology
Many artists impress with their independent works and strong personalities. However, when it comes to digital communication and transformation, the importance of which has now been recognized by almost all traditional art market players (The Art Basel UBS Art Market Report 21), great opportunities are being missed. The focus here is on digital mass-produced goods or campaigns without having developed long-term, sustainable and authentic positioning strategies beforehand.
This is why BURN-IN has been taking a different approach for many years and offers positioning workshops that form the foundation for a successful digital transformation. Because only when you know what you stand for can you take further targeted steps.
With the new trilingual online presence of Ladislav Černý, BURN-IN is currently presenting a case study that, in addition to the classic portfolio and background information, above all photographs the very personal snapshots of his daily life and also documents them in geocoded form. Černý creating art, at events, with multi-faceted portraits. Strong digital impressions that are authentically communicated on digital/social channels.
The viewer intuitively and unconsciously captures the soul of his work, his strong urge for independence, his powerful visual language, his monumentality, his strength - and all of this paired with an immeasurable liveliness and sensitivity.
Ladislav Černý's aim was not just to show works online, but to develop an artistic presence in which visual language, personality and digital expression come together in a credible way
SNAPSHOTS OF LIFE
Sometimes it only takes a single, precise snapshot to make a situation intuitively understandable and comprehensible.
With the "Snapshots of Life" section, Černý provides highly intimate insights that document his infinite facets. His very personal snapshots are inspiring because they tell authentic stories of his everyday life!
Inspired?
Let us develop your digital presence with character.
Trilingual Drupal website
Dynamic CMS with a clear structure in DE | EN | SK for international visibility and professional expandability.
Snapshots of life as an authentic level
Personal insights and geocoded everyday moments make the artist behind the work digitally tangible.
Digital animations of the artworks
The works are not only shown, but also staged in an extended digital art experience space.
Responsive design with a strong visual impact
The quality of the visual language is maintained and convincingly present on both mobile and desktop.
Positioning, concept and implementation from a single source
desktop, the quality of the visual language is maintained and convincingly present.