The BUSINESS CIRCLE
With its newly created BUSINESS CIRCLE, BURN-IN is reaching out to regional companies, organizations, and policymakers to jointly generate new momentum through art branding and creative placemaking.
The goal is to help companies and organizations evolve through the dynamic synergy of strategic management and artistic intervention—to create sustainable value for businesses, regions, and artists; to strengthen the region’s sense of community; and to optimally harness their collective potential.
BURN-IN looks forward to coordinating the project and, as host, will organize four BUSINESS CIRCLES. The gallery and think tank provide an atmospheric setting—in June, established BURN-IN artists will present their perspectives on the annual theme “Diversity.”
Dolzer & Partner is an owner-managed marketing agency based in Linz that has been specializing in strategic brand development for 20 years.
BURN-IN was registered in Germany, Austria, and Switzerland in 2009. The gallery and think tank opened its doors in 2014 at Argentinierstraße 53, 1040 Vienna.
The USP is based on the concept of art branding—the strategic development of brands through artistic intervention. It is based on Sonja Dolzer’s academic work: Return on Culture.
Great art
for expressive
brands
Companies and regions face fierce competition in the realm of communication—a competition they must win. BURN-IN demonstrates how the symbiosis of art and branding successfully unfolds and creates sustainable value.
Vision is the art of seeing the invisible
Jonathan Swift — Anglo-Irish novelist, moral critic, and theologian
The Four Business Circles
BURN-IN BUSINESS CIRCLE I
The first BURN-IN BUSINESS CIRLE is history!A select circle from politics, art and business gathered at the BURN-IN Gallery & Think Tank on June 16, 2016.Including Dr. Erhard Busek (former Vice Chance…
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BURN-IN BUSINESS CIRCLE II
The second BURN-IN BUSINESS CIRCLE was all about Corporate Social Responsibility (CSR)Once again, the BURN-IN team came up with something very special. To give the BBC participants a comprehensive ove…
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BURN-IN BUSINESS CIRCLE III | Deeply rooting sustainability and art in companies
Project SAMENBANK - the perfect nucleus By anchoring sustainability in their core business, companies create added value:for society and for the company.Wirtschaftskammer ÖsterreichThe topics of susta…
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BURN-IN BUSINESS CIRCLE IV
With the fourth BURN-IN Business Circle, BURN-IN condensed its many years of work at the interface of art, corporate culture and strategic brand development into a business talk with clear relevance f…
To the articleWhat the Business Circle Offers
A Shared Space for Reflection for Business, Organizations, and Politics
The Business Circle brings together a diverse group of participants in a setting that fosters exchange, development, and cooperation.Art Branding and Creative Placemaking as Catalysts
The focus is on those BURN-IN approaches that combine art with strategy, regional identity, and sustainable development.Idea Generation Using Specific Methods
Brainstorming, mind mapping, the gallery method, and discussion were specifically used to collaboratively address requirements, potential, and new perspectives.A "Think & Do Tank" Instead of a Traditional Event Series
The Business Circle was not intended to be merely a networking forum, but rather a coordinated space for development with substantive depthScientific and Strategic Foundation
The foundation is the BURN-IN approach, “Return on Culture,” as well as the integration of management, marketing, and artistic expertiseRelevance for Regions and Businesses
The program demonstrates how art can have an impact not only culturally, but also economically, socially, and in terms of fostering a sense of identity.Feeling inspired?
Interested in a shared space for reflection on art, strategy, and regional development?
BURN-IN develops formats that bring companies, organizations, and regions into a productive dialogue.