Many thanks to all the brave golfers who, in addition to the more than seven-hour heat battle of the Summer Cup tournament, still found the leisure to "play" on the work of art designed by Renate Polzer (motif: 16th hole).
The BURN-IN team is certain that the interplay between golf and art creates lasting values and will certainly remain a positive memory for the tournament participants for a long time to come. With the BURN-IN Canvas Shoot-Out, an idea by Sonja Dolzer and Klaus Nadizar (editor-in-chief of Golfrevue), the idea of art-branding as well as the group-dynamic side of the team-building ART workshops was performed quasi "live" (more on this in the magazine: Using art strategically). A complete success!
In the evening, the BURN-IN team unveiled the unique work of art during the award ceremony and presented it to Golf Revue. Enjoy it!
Thanks again to all the players, the very dedicated Golf Revue team, the Diamond Country Club with the very "concerned" greenkeepers, the artist Renate Polzer and the cooperation partners Synthesa and Fassadenbild.com.
Announcement:
BURN-IN is looking forward to interdisciplinary art golf action at Diamond Country Club in Atzenbrugg on June 29.
As part of this year's Summer Cup, BURN-IN is working with Golfrevue anderpe vienna to create a unique 3 x 2 m work of art that shows impressions of the Diamond Country Club in a highly abstracted form.
But that's not all. The BURN-IN Teambuilding ART workshops inspired the Canvas Shoot-Out, the joint "art golf action" directly on site. All participants of the golf tournament are to leave their "traces", i.e. golf ball impressions, directly on the canvas and thus contribute to the unique work.
This creates emotional participation and a beautiful, lasting memory for all Summercup participants.
The unveiling and presentation of the finished work of art will take place during the award ceremony in the boathouse.
The BURN-IN team is looking forward to the event with great anticipation and is hoping for good weather and lots of brave golfers with the necessary vision and aim to take part in the Canvas Shoot-Out.
When art is not only viewed, but experienced together, it becomes more than just an event: it creates a memory with a unifying power.
Interested in an interactive format with art, team spirit and experience value?
BURN-IN develops activating art formats for events, companies and brands.
What makes this project special
Interaction between art and sport
The Canvas Shoot-Out combined golf and art in a format that could be experienced live, creating an unusual, activating form of brand and event communication.
Art branding with emotional engagement
The participants left their golf ball prints directly on the canvas and thus became part of the artwork themselves. This created participation, memories and a strong emotional bond.
Team building ART carried out live
The idea of the BURN-IN Canvas Shoot-Out was directly linked to the team building ART workshops and made group dynamic processes directly tangible.
Cooperation with strong visibility
The project was created in collaboration with Golfrevue, the Diamond Country Club, the artist Renate Polzer and the partners Synthesa and Fassadenbild.com.
Unique joint work
The final artwork, based on the 16th hole motif, was unveiled during the award ceremony and presented to Golfrevue.
Lasting memory with an experiential character
The format combined competition, creativity and shared experience to create an event that, according to the article, should leave a lasting positive impression on the participants.